2012年6月8日星期五

Trust Me, It May Take More Than Plain English …

Executive Inequality: 33 percent

Economic Crisis: 31 percent

Poor Business Performance: 30 percent

Corruption or Ethical Issues: 22 percent

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Here are the top four reasons why respondents’ trust in U.S. companies is waning:

I followed up with Edelman to ask them about which survey results struck their Trust Barometer veterans. They pointed me to the reasons behind declining trust in U.S. corporations.




OK oakley gascan sunglasses, so restoring trust in U.S. corporations may require more than the rapid adoption of plain English.


The survey asked a follow-up question that gives some insights into why U.S. corporations are 77 percent less trusted by respondents this year compared to last year. Although the economic crisis is the dominant reason given globally (for declining trust in worldwide corporations), U.S. reasons focus more on executive inequality, corporate greed coach outlet oakley gascan sunglasses, and unethical behavior.

I looked at my previous post and wrinkled my nose -– on second read coach outlet oakley gascan sunglasses, it comes across a bit too simple-minded (however, self-kudos for including the Japanese symbol for trust; nice touch).

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